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CORPORATE OVERVIEW
INDUS
Entertainment (Private) Limited owns and
operates INDUS TV NETWORK and the INDUS
brand of television channels
. INDUS TV prides itself with launching
Pakistan�s first independent satellite channel pioneering the new face of
Pakistani electronic media.
INDUS TV entered the Pakistani
market in 2000 with the launch of its flagship channel INDUS
VISION - the first independent satellite channel and Pakistan�s
favorite entertainment channel. We captured the imagination of Pakistani
viewers, primarily the youth of Pakistan. INDUS VISION has been credited
with many firsts and produced some of the most memorable content in
Pakistan�s entertainment industry. INDUS VISION�s morning transmission,
children�s programming, dramas, and tribute�s have received wide acclaim.
INDUS VISION also boasts a variety of popular live interactive shows of
different genres.
The overwhelming response from our audience brought about INDUS
MUSIC - Pakistan�s premiere music channel. INDUS MUSIC or �IM�,
as it is popularly known, has an ever growing enthralled interactive
audience domestically and internationally. INDUS MUSIC represents the
music scene from Pakistan. In November 2006, MTV Networks International,
owned by Viacom Inc. (NYSE: VIA, VIA.B), announced the launch of one of
its most popular brands, MTV in Pakistan. MTV has been launched through a
Licensing agreement with INDUS TV, one of the leading satellite channel
groups in the country. MTV PAKISTAN replaced
INDUS MUSIC to represent the music scene from Pakistan.
INDUS NEWS was our third launch as a 24 hour news and
current affairs channel. The channel is the first of its kind on Pakistani
airwaves as it offers a blend of periodic news updates, infotainment, and
entertainment with each segment dedicated to targeting specific audiences.
INDUS PLUS also the only channel to offer programming dedicated to the
empowerment of women and has received tremendous response from women of
all walks of life. Their participation and enthusiasm has been
unprecedented.
G KABOOM was our fourth launch as a 24 hours regional
music, lifestyle and infotainment channel dedicated to the urban youth
throughout the region. The channel provides the latest in regional music,
entertainment shows, red carpets, fashion shows, lifestyle, and
infotainment programs.
Our in-house production teams continue to take bold initiatives by
identifying niches and developing programming for underserved broadcast
market segments. INDUS FOODS and INDUS CHOTU
(KIDS), daily programming segments of INDUS VISION, are such
initiatives that have had a terrific response from our viewers and
advertisers.
Over the years we have partnered with the
best distributors to expand our reach to major markets in Asia, Africa,
Australia, Europe, Middle East, and North America. In the future, INDUS
TV plans to leverage evolving distribution platforms to expand
distribution and reach to Urdu language viewers the world over!
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